The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today’s explorers are often misunderstood. We needed to change people’s perceptions.
Question Madness challenges preconceived ideas of a life well lived, ultimately proving that feeding our curiosity is the clearest path to progress.
“The fine line between progress and madness is something athletes cross and recross on a daily basis. I’ve spent a lot of time around athletes and in my opinion they’re really misunderstood. The rest of us assume it’s madness, but what they’re chasing isn’t a tangible reward — it’s greater than that. It’s about using every single fiber of your being to pull something off, and when you finally get there, it’s unbelievably liberating. When everything else is stripped away, and it’s just you and the moment — that’s the greatest feeling on earth.”
— Stacy Peralta, Skateboarding Pioneer & Film Director
Director — Stacy Peralta
Editor — Sloane Klevin
ECD — Kris Manchester
CD — Brian Gill + JF Dumais
Creative Teams — Andrew Lord, Jean-Michel Mercier, Alex Burt Riley, Aurelien Liguori