http://www.jeanfrancoisdumais.com/adidas-all-in daily 0.75 2015-12-01 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/565de457e4b027e699b40972/1448993733962/ adidas ALL IN - adidasadizeroDerrick Rose \ What the fast (30)(2011) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565ddfd2e4b04ab370c35498/565ddfe3e4b0d52209043fcd/1448993733962/ adidas ALL IN - adidasadizeroDerrick Rose \ What the fast (30)(2011) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565ddfd2e4b04ab370c35498/565de049e4b0c7adbbaeb866/1448993739773/ adidas ALL IN - adidasadizeroDerrick Rose \ What the fast (Teaser)(2011) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565ddfd2e4b04ab370c35498/565de37ae4b03850636dffa0/1448993714232/ adidas ALL IN - adidasadizeroLionel Messi \ What the fast (Teaser)(2011) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565ddfd2e4b04ab370c35498/565de390e4b0c7adbbaee033/1448993851371/ adidas ALL IN - adidasadizeroLionel Messi \ What the fast (30)(2011) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565ddfd2e4b04ab370c35498/565de431e4b085368ad7d9d1/1448993879143/ adidas ALL IN - adidasClimacoolDavid Beckham \ All Cool (15)(2011) http://www.jeanfrancoisdumais.com/the-awesome-world-of-advertising daily 0.75 2015-12-01 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565debd8e4b00ddf86b14237/565df874e4b09a621bfb589f/1448999163997/PORTEFOLIO+%E2%80%94+The+Awesome+World_e20.jpg The Awesome World of Advertising - The Awesome World of AdvertisingPersonal Project(2009 — 2013) One day i sent an email to a co-worker about some stupid stuff that just happened to me at work and then it got out of hand and became The Awesome World of Advertising At some point it even ended up on the frontpage of Buzzfeed. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/565df910e4b029382bb9c0b7/1448999163997/PORTEFOLIO+%E2%80%94+The+Awesome+World_e20.jpg The Awesome World of Advertising - The Awesome World of AdvertisingPersonal Project(2009 — 2013) One day i sent an email to a co-worker about some stupid stuff that just happened to me at work and then it got out of hand and became The Awesome World of Advertising At some point it even ended up on the frontpage of Buzzfeed. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565debd8e4b00ddf86b14237/565df874e4b0c5801322d469/1448999168388/PORTEFOLIO+%E2%80%94+The+Awesome+World_e21.jpg The Awesome World of Advertising - The Awesome World of AdvertisingPersonal Project(2009 — 2013) One day i sent an email to a co-worker about some stupid stuff that just happened to me at work and then it got out of hand and became The Awesome World of Advertising At some point it even ended up on the frontpage of Buzzfeed. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565debd8e4b00ddf86b14237/565df875e4b09a621bfb58a6/1448999172067/PORTEFOLIO+%E2%80%94+The+Awesome+World_e28.jpg The Awesome World of Advertising - The Awesome World of AdvertisingPersonal Project(2009 — 2013) One day i sent an email to a co-worker about some stupid stuff that just happened to me at work and then it got out of hand and became The Awesome World of Advertising At some point it even ended up on the frontpage of Buzzfeed. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565debd8e4b00ddf86b14237/565df875e4b0c5801322d476/1448999175967/PORTEFOLIO+%E2%80%94+The+Awesome+World_e29.jpg The Awesome World of Advertising - The Awesome World of AdvertisingPersonal Project(2009 — 2013) One day i sent an email to a co-worker about some stupid stuff that just happened to me at work and then it got out of hand and became The Awesome World of Advertising At some point it even ended up on the frontpage of Buzzfeed. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565debd8e4b00ddf86b14237/565df876e4b09a621bfb58ad/1448999180125/PORTEFOLIO+%E2%80%94+The+Awesome+World_e32.jpg The Awesome World of Advertising - The Awesome World of AdvertisingPersonal Project(2009 — 2013) One day i sent an email to a co-worker about some stupid stuff that just happened to me at work and then it got out of hand and became The Awesome World of Advertising At some point it even ended up on the frontpage of Buzzfeed. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565debd8e4b00ddf86b14237/565df876e4b0c5801322d478/1448999184048/PORTEFOLIO+%E2%80%94+The+Awesome+World_e36.jpg The Awesome World of Advertising - The Awesome World of AdvertisingPersonal Project(2009 — 2013) One day i sent an email to a co-worker about some stupid stuff that just happened to me at work and then it got out of hand and became The Awesome World of Advertising At some point it even ended up on the frontpage of Buzzfeed. http://www.jeanfrancoisdumais.com/movember-moustaches-of-achievement daily 0.75 2015-12-08 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/56674187df40f3e05bacde0e/1449607544558/ movember MOs OF ACHIEVEMENT - MovemberMos of achievementAstronauts(2013) Everyone knows having a moustache can look creepy/weird/ugly. But a moustache of achievement is irresistible. To create momentum for Movember and get people to sign-up, we created a series of 3 spots where we highlight great things achieved by guys with mos. Role: Creative Director Additional credits: Brian Gill (Creative Director) Brad Getty (Senior writer) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5666f1fccbced644c8a957ba/5666f272bfe87338abb8bbe9/1449607544558/ movember MOs OF ACHIEVEMENT - MovemberMos of achievementAstronauts(2013) Everyone knows having a moustache can look creepy/weird/ugly. But a moustache of achievement is irresistible. To create momentum for Movember and get people to sign-up, we created a series of 3 spots where we highlight great things achieved by guys with mos. Role: Creative Director Additional credits: Brian Gill (Creative Director) Brad Getty (Senior writer) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5666f1fccbced644c8a957ba/5666f4294bf118f2874320ea/1449607552345/ movember MOs OF ACHIEVEMENT - MovemberMos of achievementInventors(2013) Everyone knows having a moustache can look creepy/weird/ugly. But a moustache of achievement is irresistible. To create momentum for Movember and get people to sign-up, we created a series of 3 spots where we highlight great things achieved by guys with mos. Role: Creative Director Additional credits: Brian Gill (Creative Director) Brad Getty (Senior writer) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5666f1fccbced644c8a957ba/5666f5bc69a91a3abd855f48/1449607559441/ movember MOs OF ACHIEVEMENT - MovemberMos of achievementComic Geniuses(2013) Everyone knows having a moustache can look creepy/weird/ugly. But a moustache of achievement is irresistible. To create momentum for Movember and get people to sign-up, we created a series of 3 spots where we highlight great things achieved by guys with mos. Role: Creative Director Additional credits: Brian Gill (Creative Director) Brad Getty (Senior writer) http://www.jeanfrancoisdumais.com/rap-bixi daily 0.75 2015-12-08 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/5667449669492eb9685d6fa2/1449608331329/Bixi_action+04.jpg Rap Bikes - RAP BIKES In the summer of 2011, Bixi (Montreal’s public bike sharing service) started to advertise on their bikes. I think one day i got really bored and decided to hack some of the ads (a local bank called Desjardins — which is a popular family name here) to turn them into rapper’s names like Soulja Boy, Gucci Mane, Lil Wayne or Project Pat. The thing got fairly popular...lots of social media love and eventually ended up on the front page of the Montreal Gazette. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/566092e1e4b0ff6e315712f2/56609349e4b00bc626fdd0a2/1449608331329/Bixi_action+04.jpg Rap Bikes - RAP BIKES In the summer of 2011, Bixi (Montreal’s public bike sharing service) started to advertise on their bikes. I think one day i got really bored and decided to hack some of the ads (a local bank called Desjardins — which is a popular family name here) to turn them into rapper’s names like Soulja Boy, Gucci Mane, Lil Wayne or Project Pat. The thing got fairly popular...lots of social media love and eventually ended up on the front page of the Montreal Gazette. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/566092e1e4b0ff6e315712f2/56609a8de4b09680b1683ce5/1449608336944/ Rap Bikes - RAP BIKES In the summer of 2011, Bixi (Montreal’s public bike sharing service) started to advertise on their bikes. I think one day i got really bored and decided to hack some of the ads (a local bank called Desjardins — which is a popular family name here) to turn them into rapper’s names like Soulja Boy, Gucci Mane, Lil Wayne or Project Pat. The thing got fairly popular...lots of social media love and eventually ended up on the front page of the Montreal Gazette. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/566092e1e4b0ff6e315712f2/56609ac3e4b0a5d9e26208af/1449608342160/BIXI+2.jpg Rap Bikes - RAP BIKES In the summer of 2011, Bixi (Montreal’s public bike sharing service) started to advertise on their bikes. I think one day i got really bored and decided to hack some of the ads (a local bank called Desjardins — which is a popular family name here) to turn them into rapper’s names like Soulja Boy, Gucci Mane, Lil Wayne or Project Pat. The thing got fairly popular...lots of social media love and eventually ended up on the front page of the Montreal Gazette. http://www.jeanfrancoisdumais.com/samsung daily 0.75 2016-12-15 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/5852006be3df2884251ac683/1481769030695/ samsung #NEXTISNOW - Samsung Galaxy — #NEXTISNOW Anthem Film (2015) In january 2015, we were asked to participate in the digital launch ou the new Samsung smartphone, the Galaxy S6 / S6 Edge. Our idea was to create a mobile first platform where anyone, on any smartphone, could experience the amazing new features of this new device. The anthem film introduces the three ambassadors we work with to create those experiences. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655d207e4b0c668da4580e8/5655fa81e4b06edc0abae39e/1481769030695/ samsung #NEXTISNOW - Samsung Galaxy — #NEXTISNOW Anthem Film (2015) In january 2015, we were asked to participate in the digital launch ou the new Samsung smartphone, the Galaxy S6 / S6 Edge. Our idea was to create a mobile first platform where anyone, on any smartphone, could experience the amazing new features of this new device. The anthem film introduces the three ambassadors we work with to create those experiences. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655d207e4b0c668da4580e8/5655d276e4b0c377c4482733/1481769067075/ samsung #NEXTISNOW - Samsung Galaxy — #NEXTISNOW Campaign Case Study (2015) This is the case study film for this digital campaign. Role: Creative Director Additional credits: Brad Getty (Writer) Anthony Coleman (Art Director) Edmund Lam (Digital Art Director) Aurelien Liguori & Alex Burt-Riley (Creative team) Awards & Recognitions : Boomerang Grand Prix (2) http://www.jeanfrancoisdumais.com/adidas-all-originals-represent daily 0.75 2015-12-01 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/565de790e4b0d1171241e473/1448994689894/ adidas ALL ORIGINALS REPRESENT - adidasAll Originals RepresentAnthem Film (60)(2012) Fashion always comes from the street, thats why for Originals, the crosswalk becomes the catwalk. ROLE: Associate Creative Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565de619e4b06ef673439417/565de63ce4b001bc89f449af/1448994689894/ adidas ALL ORIGINALS REPRESENT - adidasAll Originals RepresentAnthem Film (60)(2012) Fashion always comes from the street, thats why for Originals, the crosswalk becomes the catwalk. ROLE: Associate Creative Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565de619e4b06ef673439417/565de705e4b02afcd6f57c37/1448994704528/ adidas ALL ORIGINALS REPRESENT - adidasAll Originals Represent2NE1 extended version (60)(2012) Fashion always comes from the street, thats why for Originals, the crosswalk becomes the catwalk. ROLE: Associate Creative Director http://www.jeanfrancoisdumais.com/paintings daily 0.75 2015-12-08 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/5655f8a6e4b0acafe1022948/1449605130658/ adidas UNITE ALL ORIGINALS - adidas Unite All Originals (SO-ME X A-TRAK)(2013) In 2013, adidas showed the amazing things that happen when cultures, passions, and ideas collide when we: Unite All Originals. The campaign called upon the pioneering spirits of the world, to join together and define new forms of originality. It began when A-trak united with SO-ME to create an exclusive track and music video that drove fans to an experience called: The Collider. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/566741111c121047b09b8728/1449605130658/ adidas UNITE ALL ORIGINALS - adidas Unite All Originals (SO-ME X A-TRAK)(2013) In 2013, adidas showed the amazing things that happen when cultures, passions, and ideas collide when we: Unite All Originals. The campaign called upon the pioneering spirits of the world, to join together and define new forms of originality. It began when A-trak united with SO-ME to create an exclusive track and music video that drove fans to an experience called: The Collider. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/5656085ee4b01a74ead00cbf/1449605233840/ adidas UNITE ALL ORIGINALS - adidas Unite All Originals (RUN DMC & A-TRAK) Then, we reunited hip-hop artists Run-D.M.C with A-trak for another exclusive collision.The collaboration was teased online to drive to the interactive music video where Run DMC and A-trak wrecked creative havoc on New York City. With Google Chromes Web Speech API, users were invited to create their own visual remix of the video by shouting out things they see in the film, triggering animations and special effects in real time. Each interaction unlocks rewards related to the new FW13 adidas Originals range — which then connect to the adidas e-commerce platform. Read about the technology on Think with Google, and see case study film on the next page for more details. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/56560a2fe4b08c62b9c45c18/1449607364405/ adidas UNITE ALL ORIGINALS - adidas Unite All Originals(Campaign Case Study) (2013) This campaign ran for most of 2013 in multiple markets and was shortlisted in Cannes and the OneShow. Role: Associate Creative Director Additional credits: Joe Hagel (Writer) Roeben Bedeleem (Art Director) Amilcar Guevara Torija (Digital Art Director) Charles Hall (Creative Director) Rewards & Recognitions: Cannes shortlist (2) OneShow Shortlist (2) D&AD Graphite Pencil Grafika Grand Prix Marketing Awards Integrated https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/565dd552e4b065f12e866942/1449607429007/ adidas UNITE ALL ORIGINALS - adidasUnite all OriginalsCampaign visuals(2013) The idea translated to key visuals, uniting photography, illustration and adidas products to create a unique and ownable look and feel. Additional credits for design & art direction: Francoise Cournoyer, Antonin Brault Guillaume, Nadine Brunet https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/565dd6e5e4b03034a15adc66/1449607441366/ adidas UNITE ALL ORIGINALS - adidasUnite all OriginalsCampaign visuals(2013) The idea translated to key visuals, uniting photography, illustration and adidas products to create a unique and ownable look and feel. Additional credits for design & art direction: Francoise Cournoyer, Antonin Brault Guillaume, Nadine Brunet https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/56673a3fc21b8669f175a1e7/1449605788933/ adidas UNITE ALL ORIGINALS - adidas Unite all Originals 2NE1 Infomercial Markets were invited to collide local artists with adidas fans in order to create remixes of our own campaign. To recruit people, we created a series of infomercial inspired videos inviting them to participate. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/56560d7be4b09e25853d749e/1449605610606/ adidas UNITE ALL ORIGINALS - adidas Unite all Originals MOLOTOV Infomercial Markets were invited to collide local artists with adidas fans in order to create remixes of our own campaign. To recruit people, we created a series of infomercial inspired videos inviting them to participate. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/56560e1ee4b0fad364d5aa45/1449605778342/ adidas UNITE ALL ORIGINALS - adidas Unite all Originals NOIZE MC Infomercial Markets were invited to collide local artists with adidas fans in order to create remixes of our own campaign. To recruit people, we created a series of infomercial inspired videos inviting them to participate. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5655f884e4b0702d37e1c41a/56560e62e4b027c78995180a/1448480390971/ adidas UNITE ALL ORIGINALS - adidas Unite all Originals Behind the scenes with Run DMC Behind the scenes content with Run DMC. http://www.jeanfrancoisdumais.com/red-bull-amsterdam-hq daily 0.75 2015-12-01 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565de9b0e4b085368ad81f11/565de9e8e4b0802c1add32cf/1448995606868/ red bull NORTH WING - Red Bull The North Wing \ Amsterdam HQArchitecture project(2011) In collaboration with SID LEE ARCHITECTURE, we created and build the new headquarters for Red Bull in the Netherlands. The multi-functional space was meant to translate the brand’s roots in action sports and culture into architecture. ROLE: Art Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/565deb16e4b03071352b0381/1448995606868/ red bull NORTH WING - Red Bull The North Wing \ Amsterdam HQArchitecture project(2011) In collaboration with SID LEE ARCHITECTURE, we created and build the new headquarters for Red Bull in the Netherlands. The multi-functional space was meant to translate the brand’s roots in action sports and culture into architecture. ROLE: Art Director http://www.jeanfrancoisdumais.com/sup daily 0.75 2015-12-08 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565e0815e4b0a0dc359b375c/565f70ebe4b0354e5b7504a4/1449602466158/JF3.jpg Sup’ - Hello. My name is JF. I studied graphic design at UQÀM in Montréal a couple years ago and currently working as a Creative Director at Sid Lee on accounts like adidas, The North Face & Samsung. In my free time, i fully embrace the wannabe cool dad lifestyle, obsess over rap music, 90s japanese race cars and collect more things than i have room for. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/56672da2bfe87358fa27489e/1449602466158/JF3.jpg Sup’ - Hello. My name is JF. I studied graphic design at UQÀM in Montréal a couple years ago and currently working as a Creative Director at Sid Lee on accounts like adidas, The North Face & Samsung. In my free time, i fully embrace the wannabe cool dad lifestyle, obsess over rap music, 90s japanese race cars and collect more things than i have room for. http://www.jeanfrancoisdumais.com/10kilosus daily 0.75 2015-12-08 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5656166be4b01a74ead0b42f/56561776e4b0f60cdb99e42d/1449512311446/ 10KILOS.US - Omnikrom Royal Rumble à l'infini (Soul Pleureur Remix par Tommy Kruise) In late 2012, our good friends OMNIKROM launched a 9 tracks mixtape and to promote it, we created a video for each track in one single day and a budget of around 256$. See them all HERE. Directed by BAZ https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/5667437c7086d712c6dd749c/1449512311446/ 10KILOS.US - Omnikrom Royal Rumble à l'infini (Soul Pleureur Remix par Tommy Kruise) In late 2012, our good friends OMNIKROM launched a 9 tracks mixtape and to promote it, we created a video for each track in one single day and a budget of around 256$. See them all HERE. Directed by BAZ https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5656166be4b01a74ead0b42f/5656168fe4b00f188f2ce0c8/1448483523463/ 10KILOS.US - ISAIAH TOOTHTAKER + GUNPLAY FROWNIN (BLUE SKY BLACK DEATH REMIX) 10KILOS.US is an online rap music magazine (i guess people call that blogs) i co-founded with my friend Laurent K Blais. On top of numerous written articles, we also concepted and produced a couple pieces of content and music videos. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5656166be4b01a74ead0b42f/56561861e4b0a63eb2b10fef/1449607976388/ 10KILOS.US - Interview with RiFF RAFFaka Jody Highroller(2012) Interview with RiFF RAFF in a limousine driving around Laval. We were really hoping that LIL B would accept the basketball challenge he throws him, but unfortunately, it never happened. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5656166be4b01a74ead0b42f/56561802e4b0e91a03a60046/1449608060759/ 10KILOS.US - ISAIAH TOOTHTAKER + RAPEWOLF BURN IT DOWN (Prod. by Harry Fraud) (NSFW) 10KILOS.US is an online rap music magazine (i guess people call that blogs) i co-founded with my friend Laurent K Blais. On top of numerous written articles, we also concept and produce content and sometimes music videos for local & international artists. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5656166be4b01a74ead0b42f/56561861e4b01110e1bb0745/1448483523468/ 10KILOS.US - RIFF RAFF AKA JODY HIGHROLLER FREESTYLES IN A LIMO AND INTERVIEWS WITH 10KILOS.US http://www.jeanfrancoisdumais.com/adidas-house-party daily 0.75 2015-12-01 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565dbdbae4b02e26d38f1264/565dbe21e4b0987eb9f435b7/1448986310448/ adidas HOUSE PARTY - adidas OriginalsHouse Party (60) In 2009, adidas turned 60 years old, so a proper house party was needed to celebrate all originals. ROLE: Art Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/565dc6dae4b0f1f294a36f55/1448986310448/ adidas HOUSE PARTY - adidas OriginalsHouse Party (60) In 2009, adidas turned 60 years old, so a proper house party was needed to celebrate all originals. ROLE: Art Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565dbdbae4b02e26d38f1264/565dc60be4b02e26d38f716e/1448986321651/ adidas HOUSE PARTY - adidas OriginalsHouse Party (Long Version) In 2009, adidas turned 60 years old, so a proper house party was needed to celebrate all originals. ROLE: Art Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565dbdbae4b02e26d38f1264/565dc65be4b089b02ba26337/1448986330051/ adidas HOUSE PARTY - adidas OriginalsHouse Party (Case Study Film) In 2009, adidas turned 60 years old, so a proper house party was needed to celebrate all originals. ROLE: Art Director http://www.jeanfrancoisdumais.com/ubisoft-rabbids-go-home daily 0.75 2015-12-01 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565de81be4b04d2cc87d060e/565de834e4b03071352ae020/1448995209121/ ubisoft RABBIDS GO HOME - UbisoftRabbids Go HomeFailed Attempts \ Sweetos(2009) Rabbids Go Home is part of Ubisoft's famous franchise, Raving Rabbids. In this game, the Rabbids get homesick and decide to build a huge pile of junk to climb back up to the moon, their homeland. They basically take everything they can from their environment and throw it all in their pile. This pre-launch campaign introduces the Rabbid's quest to get to the moon by showing all their failed attempts. ROLE: Art Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/565de995e4b085368ad81ded/1448995209121/ ubisoft RABBIDS GO HOME - UbisoftRabbids Go HomeFailed Attempts \ Sweetos(2009) Rabbids Go Home is part of Ubisoft's famous franchise, Raving Rabbids. In this game, the Rabbids get homesick and decide to build a huge pile of junk to climb back up to the moon, their homeland. They basically take everything they can from their environment and throw it all in their pile. This pre-launch campaign introduces the Rabbid's quest to get to the moon by showing all their failed attempts. ROLE: Art Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565de81be4b04d2cc87d060e/565de8e1e4b04e9c975a0824/1448995215620/ ubisoft RABBIDS GO HOME - UbisoftRabbids Go HomeFailed Attempts \ UFO(2009) Rabbids Go Home is part of Ubisoft's famous franchise, Raving Rabbids. In this game, the Rabbids get homesick and decide to build a huge pile of junk to climb back up to the moon, their homeland. They basically take everything they can from their environment and throw it all in their pile. This pre-launch campaign introduces the Rabbid's quest to get to the moon by showing all their failed attempts. ROLE: Art Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/565de81be4b04d2cc87d060e/565de8f9e4b06596fbe333de/1448995221606/ ubisoft RABBIDS GO HOME - UbisoftRabbids Go HomeFailed Attempts \ Spaceship(2009) Rabbids Go Home is part of Ubisoft's famous franchise, Raving Rabbids. In this game, the Rabbids get homesick and decide to build a huge pile of junk to climb back up to the moon, their homeland. They basically take everything they can from their environment and throw it all in their pile. This pre-launch campaign introduces the Rabbid's quest to get to the moon by showing all their failed attempts. ROLE: Art Director http://www.jeanfrancoisdumais.com/the-north-face-question-madness daily 0.75 2018-07-18 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/5b4f5c2270a6adc125a4e74d/1531927586063/ The North Face QUESTION MADNESS - The North Face — What is Madness?Anthem Film (2016) The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today’s explorers are often misunderstood. We needed to change people’s perceptions. Question Madness challenges preconceived ideas of a life well lived, ultimately proving that feeding our curiosity is the clearest path to progress. See it on Behance https://static1.squarespace.com/static/5655cceee4b0acafe1002693/585192c8414fb5bbd632ae42/585192e5cd0f68f9a4b411bc/1531927586063/ The North Face QUESTION MADNESS - The North Face — What is Madness?Anthem Film (2016) The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today’s explorers are often misunderstood. We needed to change people’s perceptions. Question Madness challenges preconceived ideas of a life well lived, ultimately proving that feeding our curiosity is the clearest path to progress. See it on Behance https://static1.squarespace.com/static/5655cceee4b0acafe1002693/585192c8414fb5bbd632ae42/58519800440243de22277fb4/1531926437513/ The North Face QUESTION MADNESS - The North Face — Question MadnessAlex Honnold Life Story (2016) “The fine line between progress and madness is something athletes cross and recross on a daily basis. I’ve spent a lot of time around athletes and in my opinion they’re really misunderstood. The rest of us assume it’s madness, but what they’re chasing isn’t a tangible reward — it’s greater than that. It’s about using every single fiber of your being to pull something off, and when you finally get there, it’s unbelievably liberating. When everything else is stripped away, and it’s just you and the moment — that’s the greatest feeling on earth.” — Stacy Peralta, Skateboarding Pioneer & Film Director https://static1.squarespace.com/static/5655cceee4b0acafe1002693/585192c8414fb5bbd632ae42/589a00611b631b55e937ed9c/1486487651682/TNF+TEST.png The North Face QUESTION MADNESS https://static1.squarespace.com/static/5655cceee4b0acafe1002693/585192c8414fb5bbd632ae42/5851a6e22e69cf82dbb5df07/1531926437477/ The North Face QUESTION MADNESS - The North Face — Question Madness Angel Collinson Life Story (2016) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/585192c8414fb5bbd632ae42/585192f9fc01550135c645b2/1481741029696/ The North Face QUESTION MADNESS https://static1.squarespace.com/static/5655cceee4b0acafe1002693/585192c8414fb5bbd632ae42/5851a73b59cc68e4c7d2c13b/1531926437473/ The North Face QUESTION MADNESS - The North Face — Question MadnessRenan Ozturk Life Story (2016) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/585192c8414fb5bbd632ae42/5851a7a2d482e98bcd790a3d/1531926437513/ The North Face QUESTION MADNESS - The North Face — Question MadnessConrad Anker Life Story (2016) Credits Director — Stacy Peralta Editor — Sloane Klevin ECD — Kris Manchester CD — Brian Gill + JF Dumais Creative Teams — Andrew Lord, Jean-Michel Mercier, Alex Burt Riley, Aurelien Liguori http://www.jeanfrancoisdumais.com/personal-work-1 daily 0.75 2017-02-07 http://www.jeanfrancoisdumais.com/work daily 0.75 2015-08-25 http://www.jeanfrancoisdumais.com/the-north-face-nuptse-forever daily 0.75 2018-07-18 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/5b4f5d6c6d2a73870109c514/1531927916611/ The North Face NUPTSE FOREVER - The North Face — Nuptse Forever (Short documentary) The Nuptse documentary is a brief look into how this revolutionary puffer would go on to become a worlwide phenomenon. Following seven influencers from different corners of the world, we trace Nuptse’s beginning as a mountaineering must-have to becoming a staple piece in 90s hip hop fashion, to its integration in the contemporary UK grime scene. See it on Behance Directed by Martin C Pariseau https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5a848441c83025084200ef45/5a8484580852291d7a303261/1531927916611/ The North Face NUPTSE FOREVER - The North Face — Nuptse Forever (Short documentary) The Nuptse documentary is a brief look into how this revolutionary puffer would go on to become a worlwide phenomenon. Following seven influencers from different corners of the world, we trace Nuptse’s beginning as a mountaineering must-have to becoming a staple piece in 90s hip hop fashion, to its integration in the contemporary UK grime scene. See it on Behance Directed by Martin C Pariseau https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5a848441c83025084200ef45/5a84846f87da80a0e74feedd/1518634072583/ The North Face NUPTSE FOREVER https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5a848441c83025084200ef45/5b4f57f76d2a73939645ad04/1531926562806/Screen+Shot+2018-02-16+at+14.23.17.png The North Face NUPTSE FOREVER https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5a848441c83025084200ef45/5b4f57f7352f53acb9629622/1531926570809/Screen+Shot+2018-02-16+at+14.24.02.png The North Face NUPTSE FOREVER https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5a848441c83025084200ef45/5b4f58096d2a73939645b103/1531926580241/Screen+Shot+2018-02-16+at+14.25.21.png The North Face NUPTSE FOREVER https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5a848441c83025084200ef45/5b4f580b352f53acb9629a3d/1531926579858/Screen+Shot+2018-02-16+at+14.26.43.png The North Face NUPTSE FOREVER https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5a848441c83025084200ef45/5b4f581a758d468c0fdeac20/1531926598330/Screen+Shot+2018-02-16+at+14.32.15.png The North Face NUPTSE FOREVER https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5a848441c83025084200ef45/5b4f581cf950b79e7db2d472/1531926598077/Screen+Shot+2018-02-16+at+14.50.56.png The North Face NUPTSE FOREVER http://www.jeanfrancoisdumais.com/molson-salue-les-deps daily 1.0 2018-07-19 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/5b4fe79f2b6a2853e2becfbe/1531963059544/ Molson SALUE LES DEPS - Molson Salue les Deps (International Version) In Montréal, everyone buys beer in convenience stores called Dépanneurs. But over the years, a lot of them lost their shine. When Molson Export relaunched their classic stubby bottle, we offered 25 dépanneurs a much needed makeover, inspired by the bottle’s iconic look. See it on Behance https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5b4f58d0562fa7b940f4172d/5b4fe61a520149c8b0fdcef8/1531962906802/ Molson SALUE LES DEPS https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5b4f58d0562fa7b940f4172d/5b4fe61a88251b6ef14f8e16/1531963059544/ Molson SALUE LES DEPS - Molson Salue les Deps (International Version) In Montréal, everyone buys beer in convenience stores called Dépanneurs. But over the years, a lot of them lost their shine. When Molson Export relaunched their classic stubby bottle, we offered 25 dépanneurs a much needed makeover, inspired by the bottle’s iconic look. See it on Behance https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5b4f58d0562fa7b940f4172d/5b4fe644352f53585504c4af/1531963295560/ Molson SALUE LES DEPS - Molson Salue les Deps (Version Queb) AWARDS OneShow GOLD 2018 Design: Experiential / Environmental / Ambient Media - Series http://www.jeanfrancoisdumais.com/banque-nationale-projects daily 0.75 2020-11-25 https://static1.squarespace.com/static/5655cceee4b0acafe1002693/t/5fbe9a624f98375720baaf9c/1606326882846/ Banque Nationale PROJECTS - BANQUE NATIONALE / Brand Platform ENG (2018) New brand platform created for Banque Nationale. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5fb318016a3c737902d8224a/5fb3184864513a6739b1c4d5/1606326882846/ Banque Nationale PROJECTS - BANQUE NATIONALE / Brand Platform ENG (2018) New brand platform created for Banque Nationale. https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5fb318016a3c737902d8224a/5fb3186b698e2e252554f83c/1605572680599/ Banque Nationale PROJECTS https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5fb318016a3c737902d8224a/5fb318a189256b039998d8d6/1606326594598/ Banque Nationale PROJECTS - BANQUE NATIONALE / Vitrines (2018) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5fb318016a3c737902d8224a/5fb318cae54df854582d50ef/1606326604605/ Banque Nationale PROJECTS - BANQUE NATIONALE / La Tirelire (2018) https://static1.squarespace.com/static/5655cceee4b0acafe1002693/5fb318016a3c737902d8224a/5fb31a6c7aa4963132d77b10/1606326615326/ Banque Nationale PROJECTS - BANQUE NATIONALE / CSV Magazine Présent (2019)