In the summer of 2011, Bixi (Montreal’s public bike sharing service) started to advertise on their bikes. I think one day i got really bored and decided to hack some of the ads (a local bank called Desjardins — which is a popular family name here) to turn them into rapper’s names like Soulja Boy, Gucci Mane, Lil Wayne or Project Pat.
The thing got fairly popular...lots of social media love and eventually ended up on the front page of the Montreal Gazette.
In the summer of 2011, Bixi (Montreal’s public bike sharing service) started to advertise on their bikes. I think one day i got really bored and decided to hack some of the ads (a local bank called Desjardins — which is a popular family name here) to turn them into rapper’s names like Soulja Boy, Gucci Mane, Lil Wayne or Project Pat.
The thing got fairly popular...lots of social media love and eventually ended up on the front page of the Montreal Gazette.
In the summer of 2011, Bixi (Montreal’s public bike sharing service) started to advertise on their bikes. I think one day i got really bored and decided to hack some of the ads (a local bank called Desjardins — which is a popular family name here) to turn them into rapper’s names like Soulja Boy, Gucci Mane, Lil Wayne or Project Pat.
The thing got fairly popular...lots of social media love and eventually ended up on the front page of the Montreal Gazette.